Azimuth Soft is Adapting to the Changing Business Needs
Being an IABM member we talked about the effects the pandemic has had on our business and the industry over the last year and shared our view on how we see the future.
The questions we were asked were:
- Market change
“Buyers are looking for cost-effective solutions for remote workplaces and creator contribution, better ways to automate production and broadcasting operations performed by their reduced (and often overloaded) essential personnel. There’s also an unexpected growth in traditional TV news viewership in our markets, as the public is finding professionally-made news content more trustworthy than the often-controversial information distributed on social networks and messengers”.
- Company change
“Azimuth Soft is busy adapting to all these changing business needs and shifting technology trends, while maintaining the high level of technical support. We can be more flexible in pricing policy and adapting our solutions to customers’ needs. We’re proud to say we’ve kept 100% staff on 100% pay during the two lockdowns we’ve had. We have perfected our remote support procedures, but there are no fundamental changes in our day-to-day operations. Our product strategy has shifted to focus more on remote workplaces, journalist contribution and decentralized production solutions”.
“The incidents with security failure of different companies brought new focus on the provision of security services. The acquisition of web-based and user-generated content has become more important for news operations, as to an extent this content has replaced live feeds and recorded footage previously brought in by the broadcasters’ own journalists”.
- Long term effects
“The travel restrictions are not going to be lifted soon and this has changed our marketing and sales strategies as well as product roadmaps. On the other hand, there’s an unexpected growth in traditional TV news viewership in our markets. This is especially true for regional broadcasters who again are playing an important role in the life of their communities. When the economy rebounds, we want to be on hand with new and efficient solutions to offer them”.
- What’s next?
“We’ve advanced our solutions and services to closely align with our customers’ strategies. Artificial Intelligence in MAM and news production is going to be big, because there’s practically no limit to how good the AI applications can become over time, both in saving man-hours and in giving the content creators new exciting choices. The enterprise media workflow solutions we’re offering to broadcasters will need to evolve to modern architectures, with microservices, containerization and all the user functionality available in a web browser anywhere in the world. We’ll continue adding new capabilities throughout 2021, strengthening and expanding the existing ones, adding new points of presence in the market”.
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