The IABM BaM Content Chain®: from Creator to Consumer is on our web site

IABM’s industry model – The BaM Content Chain®, which is designed to model the new structure of the broadcast and media industry and provide a flexible, extensible model to accommodate the fast-changing business environment, is now available on each product page of Azimuth Software web-site. It puts the consumer at the heart of its model and defines the industry ecosystem around delivering what they require.

By mapping to the creative and business activities the IABM BaM Content Chain gives a complete 360-degree model of the industry.
It provides an up-to-date picture of the structure of the broadcast and media industry -solid foundations for understanding, analysis and decision making.

The IABM BaM Content Chain is structured around the common understanding of the creative, technical and business processes from creation to consumption.
It tracks all the steps between the content being created to through production and post-production to management, publishing & distribution and monetization.

Azimuth Soft has adopted it to the needs of our industry, highlighting which segment each product belongs to.
Hope the BaM Content Chain will help our customers and partners to choose a solution which better fits your operational processes.